Without Engagement Gov 2.0 Will Fail

For people who are on the cutting edge of the Gov 2.0 movement, we often forget that a majority of government employees are still not enthusiastic about the potential of the new social networking technologies in their workplace. Now many of these folks are using Facebook, Twitter, Flickr, etc. to keep up with their family and friends but haven’t made that conceptual leap from using these tools at their job (“Surveys see developing use of gov 2.0 tools in state and local government”; Human Capital Institute Study). There are several reasons for this but I argue that the largest cause is due to lack of engagement by government employees. Link to entire article