Hamish Nicklin on Thinking Digital First

Recently Hamish Nicklin of Google presented at the British Foreign and Commonwealth Office in London. The presentation was requested in order to explain these tools and more importantly how they could be useful in the world of Foreign Affairs and Service.

One of his main themes is rather than creating something and then figuring out how do we make this digital, instead think digital first and you may come up with an entirely different process and approach. Extending this thought further, because of the growing ubiquity of phones and now smartphones we should begin by thinking mobile digital first!

It’s a rather long video but I think quite useful in getting the point home that because of the combination of digital, social and mobile, the digital genie is now fully out of the bottle and being integrated today as just one more part of our everyday environment and society. And by thinking first of mobile and digital when developing processes and projects we will be much more likely to deliver better solutions and services to those we serve.

Please share this post with your colleagues and do comment below and even share your own ideas on other valuable uses across all aspects of public service.

Jeff Ashcroft